Part one of term paper
? Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can a business use the medium effectively? Setyn ...

Part two of term paper
... market segments were identified and how these segments were reached. Interactivity allows the opportunity to track individual customer’s one at a time and to build individual relationships with each. The main challenge that does and will continue to plague advertisers in the future will be persuading the viewer to try the service or product. Interactivity has three core characteristics: I. Offers much more information than a television advertisement. II. Requires the conventional copywriti ...