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Ben And Jerry's
Part one of term paper
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father.
The cofounder‘s business concept was to make the best ice cream available ...
Part two of term paper
... to require expanding production to a second building just as Time magazine ran an August 1981 cover story on infatuation with super-premium ice cream; the article stated that Ben & Jerry’s in Burlington, Vermont, makes the best ice-cream in the world. Ben & Jerry’s went public in 1985 to raise additional capital to finance growth. Going into 1990 Ben & Jerry’s were available in most major U.S. markets. By 1994 Ben & Jerry’s were distributed in all 50 states and the company was marketing 2 ...
Word count: 1447 | Approximate pages: 6
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