Part one of term paper
is increasingly becoming a critical part of the sales manager’s job. According to Anderson, Hair, and Bush, “Customers are more knowledgeable than ever before, competition is ever more fierce, and customers are demanding more quality and service from sales interactions” (pp. 7-3). Obviously, the training an organization offers its sal ...

Part two of term paper
... difference. It’s whether or not that training is giving your people what they need to know: real-world information that they can apply directly and immediately. You want your people to learn from those who are continually seeing action in the field, who are constantly using the skills they’re teaching, and who are learning more about these skills every day. The best trainer has excellent presentation and communication skills, but also the sales background and practical knowledge that only real ...