Part one of term paper
I think that in order to increase sales to students and faculty, the College Bookstore must address and improve the areas of merchandise selection, staffing, and merchandise organization. My recommendations are based on the conclusion that these factors majorly contribute to the potential patrons decision to shop elsewhere. The main compet ...

Part two of term paper
... observation to determine the college bookstore's weaknesses and strong points. From the data, I compared the bookstore to the competition and to the ideal bookstore vision that was collectively described by the students and faculty. MERCHANDIZE SELECTION My study shows that the College Bookstore has a definite issue in merchandise selection. Of those sureveyed, the individuals that chose the competition did so because they claimed that they had a better selection and that by going ther ...