Part one of term paper
Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sa ...

Part two of term paper
... goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these go ...