Part one of term paper
Jim Burnett This ad for Bongo jeans is from the April issue of Seventeen magazine. The ad gives no written description of the product. Only symbols and hidden messages are used to draw in the reader and stir up interest in the product. There is an attractive young couple engaged in what appears to be a strip-poker game. The man is obviously ...

Part two of term paper
... nude. What will I do now?". The young lady has obviously not lost a single hand. She is fully clothed and seems to be in total control of the game and her life. This makes sense since the magazine the ad appears in is geared towards teenage girls. She sits in a somewhat sensual pose, leaning forward, with a look of confidence and achievement on her face. She obviously knows that her hand is a winner, and that her companion will soon be without even his shoes. On the table are two g ...