Part one of term paper
The use of has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Maga ...

Part two of term paper
... clear the line between offensive and effective advertising. Over the last couple of years, commercial content, like programming, has gone through a significant maturing process. Sex has become a driving force. NBC's vice president for advertising standards, Rick Gitter, acknowledged that the 1990's reality can't be denied (Baltimore Sun; pg. 1G). Ann Klein's company's ads are some of the most striking ads that are carried in the main stream media. They have received only a few negative le ...